Mad Science – Franchise Review

Mad Science provides entertaining science based enrichment activities designed to “spark the imaginative learning” of children aged four to twelve. They are the world’s leading provider of these activities, and do birthday parties, classroom workshops, summer activities, and more.

Their mission statement is “to spark the imagination and curiosity of children everywhere through fun, entertaining and educational activities that instill a clear understanding about and how it affects the world around them.”

Mad Science was started in 1985 by brothers Ariel and Ron Shlien, who always shared a love of science growing up. Franchising began in 1995, in Florida and Toronto. The scientific demonstrations are fun for children, while at the same time educational. Today, there are franchises worldwide offering this “edu-tainment” to children mad science .

Mad Science specializes in teaching many different things to children of differing ages. After-School Programs last from four to eight weeks, and are one hour each. During these sessions, children learn about sound waves, make indoor lighting, and make their own Mad Science putty, periscopes, and much more to take home to their parents. Birthday parties are high-energy interactive shows which use fun and exciting science effects. Slimy goop, bubbling machines, Mad Science Super Balls, and more make the child’s special day that much more special. Mad Science even offers camps, which open children’s imaginations by teaching about the science of nature, space, and sports. Children at camps are dubbed “junior engineers” at certain times throughout the camping experience. They also offer In-Class and Preschool programs, tailored to the ages of the children.

This franchise has been said to have “explosive” growth potential. The capital required to start a franchise is an initial payment of $70,000 and liquid assets of $48,500. Third party financing is available for those who qualify. This franchise reaches 6.2 million children, parents, and teachers around the world. It is an international brand which is well known in over 100 North American markets and 18 countries overseas. They also have a continual guidance system to help new franchisees control operation expenses and maintain high profit margins.

There is on-site training available, as well as daily email broadcasts, semi-annual conferences, comprehensive support, and much more. Highly trained professionals are sent to analyze the needs of the market and to assist in the development of the franchise. Training courses are given to learn how to recruit, train, and maintain the best possible employees. A two week extensive training program teaches franchisees how to set up appropriate business systems and to keep things running smoothly and efficiently.

Since parents realize that in today’s world of ever-changing technology, kids need to have their imaginations stimulated. It is Mad Science’s goal to stimulate the imaginations of children, while at the same time helping them to learn. This makes a win-win situation for investors, parents, teachers, and children alike. Mad Science has been said to have “exceptional consumer awareness.” This, coupled with the ever-growing distribution network, have made them the most sought-after and obtained science brand.

When looking to start any business it is important, particularly considering today’s market, that you look for specific ways to cut minimize or reduce overhead and risk. Any business is going to have risk, but it is important to have a full understanding of the amount of investment, startup cost and “ROI” (Return on Investment).

Most people are not aware that 80% of ALL franchise endeavors fail in the first two to five years leaving large debts looming for years thereafter.

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